You mention Poitín to people and the response varies. Some people describe it as magical, others wouldn’t touch it with a ten foot pole. My favourite is “arragh sure one shot of that and you’d be in bits”. Of course, it all depends on how it’s brewed. I’ve tasted various brews down through the years from folk who lash all the ingredients into a pot and hope for the best to those who treat it with pure love, care, regulation and respect. Now, it seems, it’s about to shake off the illicit image and hit the top shelf at select off-licenses and Dublin Airport as Cooley Distillery are launching a new range of Poitín products to showcase “the traditional Spirit of Ireland”.