Dublin Meat Company Open For Business Online
Dublin Meat Company, who I’ve been following for a while now on Twitter, have made the move to online trading with the opening of their new online shop today at DublinMeatCompany.com. This follows in the footsteps of other Irish beef producers like Omega Beef Direct and Clonmel-based James Whelan Butchers in bringing the retail of Irish meat products online.
The O’Leary family opened the first of their Dublin Meat Company butcher shops in Artane, Dublin, six years ago this year with father and son Pat and David O’Leary running the store. Eldest son Brian O’Leary came on board in 2008, the family expanding their trade with the opening of the Kinsealy Garden Centre butcher shop, followed by the opening of a 3000 sqft premesis on the Forest Road in Swords, Co. Dublin.
The O’Learys and Dublin Meat Company offer “premium meat at wholesale prices to the general public”, keeping their overheads as low as possible and passing the savings on to customers in the form of prices sometimes 40% lower than what you’ll find at the supermarket. All beef, pork, back and lamb is 100% Irish with all meats coming from 15 quality-assured Irish meat suppliers.
I had a chance to put a few questions to Brian O’Leary earlier today who tells me the launch of their online shop is due to the success of their real-world butcher shops and they’re going online “so people all over Ireland can avail of [their] products.”
In talking about their pricing, Brian says
We believe that we offer unbeatable prices for the quality of the meat we sell. Our weekly special is famous in North Dublin (this week – 800g round steak mince + 5 fresh chicken fillets + 1kg homemade lasagne + 6 fresh beef burgers + 800g sausages ALL ONLY €20) I believe online shopping will become the norm in Ireland. We are hoping www.dublinmeatcompany.ie places us at the top of peoples minds when they look to shop for meat online.