Food Packaging: Avonmore introduce ‘One Twist’ cartons to the market

Avonmore launch new milk cartons
October 2017: Looking for new stories in food? Any Given Food is now Ken on Food. Check the new food blog here, and follow me on Twitter @kenonfood. On Instagram? Find me here.
Avonmore launch new milk cartons

Kyle Moloney (aged 5) Kate Cepeda (aged 6) and Matthew MacDougald (aged 8) at the launch of Avonmore’s new milk carton.Pic: Marc O’Sullivan

Avonmore, only around the corner from the office here, have followed on from their launch in recent months of their Protein Milk by launching a new ‘Elopak’ milk carton for the Irish market. The logic behind the cartons is in making them easier to open, with a better pour and better flatpacking when it comes to recycling. As a daily milk drinker, admittedly I’m not a fan of the small caps on top of the current cartons (especially when you had the cap, then the plastic pull on the inside).

On the ground locally, Avonmore (via Glanbia) have helped hugely with local sport in continuing to sponsor Kilkenny’s hurling teams while this year also backing Kilkenny’s camogie teams to their respective All-Ireland finals in September.

Check out the video below for the new advert.

Written by Ken McGuire

Writes and talks a lot about food, spending way too much time in the kitchen or behind the lens taking photos. Digital Media Specialist by day, broadcaster by night, living in Kilkenny with Mrs. Any Given Food and two crazy rescue hounds.