Earlier in the summer I pledged $50 to an American lady making a CD of traditional Irish flute songs. I enjoyed the back-story to the project and was keen to take up the flute (little did I know I’d wind up picking one up). The project, Blue Dress, made its funding target, the CD was manufactured and in return I received a digital copy of the recording in advance of the physical release, the actual physical release, sheet music for the tunes and a credit in the liner notes. The project was made possible through community funding via Kickstarter.com.
Kickstarter is the largest funding platform for creative projects in the world. Every month, tens of thousands of amazing people pledge millions of dollars to projects from the worlds of music, film, art, technology, design, food, publishing and other creative fields.
If you have a foodie project in mind and you’re looking to raise some funds that can offer something in return why not explore a service like Kickstarter? The proof may be in food projects that have already been funded (most of these this month alone).
Check Kickstarter.com itself for more successfully funded food projects or see projects currently seeking funding. For it to work, there has to be some kind of incentive for the investor, after all, they’re parting with their hard earned cash to help get your project off the ground. Some people offer a simple thanks, to stickers, badges, copies of books, phone calls, a home-cooked meal, naming a recipe / product after an investor.
Whatever way you look at it, there’s food for thought to be found at Kickstarter if you’re considering fundraising for a new foodie venture.