Oustanding By Design was the latest Biabeag event to be held in Kilkenny, taking place at Highbank Orchards this Saturday gone. The aim of the day was to bring together food producers and the designers who have helped make their brands come to life.
Up first was Paddy O’Connell of Paddy O’s Granola alongside Sarah Maguire from Brand Union who took care of the recent rebranding work for Paddy O’s. It’s always refreshing to hear someone like Paddy, with the fire and passion for their product, pretty much spill the beans on how things came together for him, including the reasons why he went with a brand development, what he wants to achieve (and continue achieving) with the brand and most importantly for some, how much it all costs. This is also the first video from the session that will be available online on Monday.