Video: Outstanding By Design – What Is Packaging Design?

What Is Packaging Design?
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The second in a series of videos from the Biabeag Outstanding By Design event this past weekend is in the wild and this time features Giles Calver, author of What Is Packaging Design.

In his talk (with slides included in the video), Giles looks at the good and bad sides of packaging design, what works and what doesn’t, why certain producers go for particular styles in packaging and visual branding and all with a focus on food.

If video’s not your thing, fear not, an audio podcast will be available to download and playback on Wednesday.

For more from the event, check and for more videos, subscribe to Any Given Food on YouTube.

Written by Ken McGuire
Writes and talks a lot about food, spending way too much time in the kitchen or behind the lens taking photos. Digital Media Specialist by day, broadcaster by night, living in Kilkenny with Mrs. Any Given Food and two crazy rescue hounds.